Curiously intrigued by the title of this article, although another one about SEO, I decided I couldn’t give it up. Search engine optimization has been such a huge topic in class and I know that it will be something I continue to hear about and work with throughout the rest of my life. So what don’t they tell you about SEO? Matthew Barby gives us the inside scoop on what you should really expect from a SEO campaign.
The above graphs are provided by Barby in order to represent the misconception people have about how SEO works and gains over time. Unfortunately it is not an easy, steady upward climb and trend of traffic. Organic traffic growth is often unpredictable. Like we have talked about in class and like many of our guest speakers have reminded us, SEO takes time. You might have nothing to show for it until months and months later. A simple slip of one of your traffic driving pages onto Google’s second page of results and you’re back to where you started, hence the look of the chart above.
I have heard over and over again that content is king, however Barby tells us that it’s not just about quality content. Yes, your content needs to be great, but if that content isn’t promoted correctly then what’s the point of even having it? Promoting leads to increased back linking, one of the major parts to SEO success that I have learned.
Following up the mention of back links, Barby discusses how these links really do matter. “Backlinks are probably the single most important factor toward ranking for competitive search terms” (Barby). Here is a chart that he provides supporting this idea.
This graph is a clear representation that the number of external links directly correlates to your organic traffic of your webpage.
Barby provides some great information in this article as to how you can avoid over confident behavior in your SEO efforts. After reading this my advice would be to prepare and plan for the worst, that way when it goes better than expected you aren’t letting yourself down but instead giving yourself a boost of hope. If you want to read all of Matthew’s advice click the link below!