After being so intrigued by UX design mainly for the web, I was interested when I came across this article. With the continuous advancements in technology, UX design is moving cross platform. Cell phone use has increased over the years resulting in more people using the Internet and accessing apps from their mobile devices.
I also wanted to take a look at this article due to a recent visit by Lindsay Jones. Towards the end of her presentation she was asked if her company focuses on mobile UX design. She reported that as many companies do have a strong mobile presence, some might not need it. Going back to the last article, this has to deal with user research. If your target audience is ages 70-100, then your most likely not going to look into UX design for mobile devices. Like designing for the wrong target audience, there are other errors that should be avoided when developing an app. Juned Ghanchi, writer of 5 Moblie UX Design Mistakes You Should Avoid at Any Cost, shares with us a few of these mistakes.
It is hard to keep your users coming back for more. Yes, maybe your app has a lot of downloads but that doesn’t mean that it is successful. “An app stands out in the competition not just on the virtue of looking appealing at a glance, but mainly by making app constantly enjoyable for use. It is simplicity, ease, accessibility and visual appeal that make a user experience design perfect” (Ghanchi). One word I thought of while reading through Ghanchi’s advice was minimal; keeping your app to the least amount of clutter and confusion.
Like I have learned through design, minimal can sometimes (most of the times) be best. I personally love a nice and clean website, poster design, picture or even app. According to Ghanchi, creating a visual clutter with lots of colors and fonts is one of the five major mistakes and UX designer could make. Less is more and sometimes designers need to be reminded of that. After all, you wouldn’t want your app to make someone feel the way they do when they look at this picture….
Minimal also can mean asking for less information. Don’t bother your user with multiple steps, questions, or forms. There is a strong chance they will get fed up and never use your app again. I personally believe first impressions mean everything, whether it’s meeting someone new, or trying out a new app for the first time. If a user isn’t fully satisfied from the beginning, you’ve just lost their business.
With the high demand for apps in our changing world of technology, it becomes crucial that we implement the right UX design strategies for mobile devices. This means making them simple and easy to use, as if we are designing for the web on a desktop. By reading through this article by Juned Ghanchi, it will provide UX mobile designers with some helpful lessons on what to avoid.